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The Levity Effect: Why it Pays to Lighten Up

ISBN: 978-0-470-19588-8
Hardcover
240 pages
April 2008
List Price: US $32.00
Government Price: US $16.32
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Acknowledgments vii

PART I: The Case for Levity 1

Chapter One: Levity Is a Funny Thing: If They're Busting a Gut, They'll Bust Their Butts 9

Chapter Two: Levity Effect—Communication: If They're Laughing, They're Listening 37

Chapter Three: Levity Effect—Innovation: With Comedy, There's Creativity 73

Chapter Four: Levity Effect—Respect: In You They Trust 101

Chapter Five: Levity Effect—Health: Good for What Ails You 113

Chapter Six: Levity Effect—Wealth: Laughing All the Way to the Bank 129

PART II: Getting Lighter 145

Chapter Seven: 142 Ways to Have Fun at Work: How to Bring the Levity Effect to Work 151

Chapter Eight: Overcoming Objections to Levity: So What if I'm a Brow Knitter? 171

Chapter Nine: Levity for Life: Bringing Home the Fun 191

Conclusion: Your Levity IQ 207

Notes 219

About the Authors 227

Learn More at Levityeffect.com 229

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