Unleashing Innovation : How Whirlpool Transformed an Industry

Foreword Jeff M. Fettig vii

Preface ix

Introduction xv

 Part One: The Anatomy of Innovation 1

 1 Embedded Innovation in Action 3

 2 Structuring and Sustaining Innovation: The Rational Framework and Emotional Drivers 25

 Part Two: Rational Drivers 45

 3 The Strategic Architecture 47

 4 Management Systems 63

 5 The Innovation Machine 83

 6 Innovators and Innovation Mentors 105

 7 Managing Execution and Results 119

 Part Three: Emotional Drivers 137

 8 Learn 139

 9 Dream 155

 10 Create 169

11. Heroes 183

 12. Spirit 199

Conclusion: The Innovation Journey 211

Epilogue: Dragons Be Here 217

References 229

Acknowledgments 233

About the Authors 237

Index 239