Trump Never Give Up: How I Turned My Biggest Challenges into Success

Acknowledgments xiii

Introduction xv

Chapter 1 the Lowest Moment In My Life and How I Fought Back: A Billion Dollars In the Hole 1

Chapter 2 Failure is Not Permanent: Wholeness and the Art of the Comeback 5

Chapter 3 the Apprentice Was Supposed To Be A Big Mistake: Get the Best Advice You Can, Then Trust Your Gut 8

Chapter 4 Is This A Blip Or A Catastrophe? Be Prepared For Things That Happen Outside Your Game Plan 12

Chapter 5 I Love A Good Fight: the Trump Soho Hotel Condominium 18

Chapter 6 Remembering September 11, 2001: If You Never Give Up, You’ll Be Able To Give Back 24

Chapter 7 Expect Problems and You’ll Be Ready When They Come: Getting Trump Tower Off the Ground 28

Chapter 8 Frequently Asked Questions 34

Chapter 9 When the Other Side Expects A Duel, Offer A Partnership: Trump International Golf Links, Scotland 39

Chapter 10 Separate Yourself From the Complaining Crowd: You Can Create Your Own Luck 45

Chapter 11 Sometimes You Have To Swallow Your Pride: Trump

International Hotel & Tower, New York 48

Chapter 12 Courage Isn’t the Absence of Fear, It’s the Conquering of Fear 54

Chapter 13 Be Passionate—It’s the Only Way to Move Mountains: Building Trump Internatonal Golf Club 57

Chapter 14 If You See Big Problems, Look For Big Opportunities: Transforming A Dilapidated Neighborhood Into A World-Class Hot Spot 62

Chapter 15 Cultivate A Sense of Discovery: A Letter From My Kindergarten Teacher 69

Chapter 16 Know When To Cut Your Losses 71

Chapter 17 Business is About Knowing the World 75

Chapter 18 If You Think You Can Complete A Six-Year Project In Six Months, You Probably Can: Wollman Rink, Central Park, New York City 78

Chapter 19 Don’t Let Fear Stop You—Even In Front of Millions of People: Doubts Will Continue To Surface, Even After You’ve Made Up Your Mind To Go Forward 83

Chapter 20 Don’t Take Yourself Too Seriously 89

Chapter 21 Sometimes You Have to Start Over: Dubai 91

Chapter 22 I Told My Friend He Was A Big Time Loser: the Power of Focus 95

Chapter 23 Do Something For Your Community: Trump On the Ocean 97

Chapter 24 Defending the Flag 100

Chapter 25 When Your Wardrobe Malfunctions In Front of 10,000 People, Make It Part of Your Act: Two Public Speaking Screwups 102

Chapter 26 Don’t Get Complacent—Thinking You’re Foolproof is A Good Way to Set Yourself Up For A Big Mistake: How New Trump Projects Happen 106

Chapter 27 Only In New York! This City Will Serve Up Problems and Solutions You Won’t Find Anywhere Else 112

Chapter 28 How To De-Stress 115

Chapter 29 You Will Be Attacked For Trying To Change Anything: Mar-A-Lago 117

Chapter 30 Set the Record Straight 125

Chapter 31 Do Give Up—On Complainers 128

Chapter 32 Be Patient—You May Have To Wait 20 Years For A Deal To Pay Off: A West Side Story 130

Chapter 33 Fred Trump’s Four-Step Formula For Getting Things Done 135

Chapter 34 the Turnaround Always Starts With Creative, Positive Thinking: 1200 Foreclosed Apartments In Cincinnati 138

Chapter 35 Get the Most From Every Day 142

Chapter 36 Take A Lesson From Muhammad Ali and Me—Know When To Brag: Noise Versus Substance Versus Chemistry 144

Chapter 37 How Would I Look With A Shaved Head? Wrestlemania 147

Chapter 38 When You’re Attacked, Bite Back: A Book and A Lawsuit 150

Chapter 39 Prime Real Estate Falls Into the Pacific—Now What? Trump National Golf Course In Palos Verdes, Calfornia 153

Chapter 40 Think Internationally 157

Chapter 41 Where Others Fail—There’s Your Opportunity: A Wall Street Story 159

Appendix A Trump’s Top 10 List For Success 165

Appendix B Trump’s Rules For Negotiating 167

Index 169