Radically Transparent: Monitoring and Managing Reputations OnlineISBN: 978-0-470-19082-1
Paperback
378 pages
March 2008
This title is out-of-print and not currently available for purchase from this site.
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Andy Beal is a consultant and one of the world’s most
respected experts in online reputation monitoring and management.
He has worked with Motorola, Lowe’s, Quicken Loans, NBC,
GlaxoSmithKline, and SAS. Founder of the award-winning Marketing
Pilgrim blog (marketingpilgrim.com), Beal has been featured in
Dow Jones, Washington Post, and BusinessWeek.
He is a frequent speaker at such trade shows as Search Engine
Strategies and Direct Marketing Association, has published more
than three dozen articles, and has been featured in The Wall
Street Journal, Washington Post, and
BusinessWeek.
Dr. Judy Strauss is a consultant, international speaker, former entrepreneur, and previous marketing director of two companies. She is an award-winning author of 11 books and numerous scholarly articles on internet marketing topics. She coauthored E-Marketing, the first textbook on internet marketing. She currently teaches e-marketing, communication, and strategy topics to MBA and undergraduate students at the University of Nevada, Reno. She has won numerous awards for teaching, writing, and entrepreneurial activities.