Interior Design in Practice: Case Studies of Successful Business Models

Are you an interior designer looking to start your own business? Are you the owner of a startup and you’ve asked yourself how you can get your business up and running productively? You will find the answers to these questions and many more in this innovative book by expert authors Terri Maurer, owner of Maurer Design Group and Katie Weeks, editor of Eco-Structure Magazine. INTERIOR DESIGN IN PRACTICE: CASE STUDIES OF SUCCESSFUL MODELS (John Wiley & Sons; March 2010; $65.00), guides the reader with real-world case studies of interior design practices and has lessons for everyone from the sole practitioner to large corporations. INTERIOR DESIGN IN PRACTICE offers interior designers the business education they need, along with practical advice on how to launch their business, such as:  

• Creating a business plan and how to establish your fees
• Where to set up shop –whether at home or an outside office
• Hiring personnel and creating policies on human resources
• Creating your brand and marketing your own firm
• How to sustain your business and keep it growing
• How to use communication and technology to the advantage of your business
• Ways to protect your business 

ABOUT THE AUTHORS:

Terri Maurer, FASID, a former national president of ASID, is a business consultant, commercial interior designer, author, speaker, and educator. Based in Akron, Ohio, she is the owner of Maurer Design Group and president of Maurer Consulting Group.  

Katie Weeks, the editor of Eco-Structure magazine, is an experienced design writer and editor. She is a former senior editor of Contract magazine and had served as a member of the editorial advisory board for ASID's ICON magazine.  

ABOUT THE BOOK:

INTERIOR DESIGN IN PRACTICE: CASE STUDIES OF SUCCESSFUL BUSINESS MODELS, Wiley; March 2010; $65.00; Paperback; 240 pages; ISBN: 978-0-470-19053-1