Everything I Needed to Know About Business ... I Learned from a Canadian, 2nd Edition

Introduction.

PART ONE: FIRST PERIOD: LEARNING TO SKATE.

Chapter 1: Within These Walls: Place, Harmony and Organizational Design (Moshe Safdie, Architect, Moshe Safdie and Associates).

Chapter 2: Strength and Endurance: Family Business and the Napoleonic Art of Victory  (Ben Weider, Co-Founder, Health and Fitness).

Chapter 3: Bliss Girl: Bootstrapping Rhinestones into Diamonds (Marcia Kilgore, Founder, Bliss Spa).

Chapter 4: Success Toolbox: How Mindset and Outlook Can Impact Performance (John Assaraf, Founder, OneCoach).

Chapter 5: What’s Next with Debbie Landa, Founder of DealMaker Media.

PART TWO: SECOND PERIOD: THE BRAND.

Chapter 6: Brand Era: Creating and Delivering the “Big Idea” (Brian Fetherstonhaugh, CEO, OgilvyOne Worldwide).

Chapter 7: Pitching Up the Wazoo: Managing Communications in the New Media Millennium (Bonnie Fuller, Editorial Director, American Media, Inc.).

Chapter 8: On Underwear and Seduction: The End of Selling in a World That has Everything (Nick Graham, Founder, Joe Boxer).

Chapter 9: Your Host: The Complexity of Being Known for One Thing (Isadore Sharpe, Founder, Four Seasons Hotels).

Chapter 10: What’s Next with Stewart Butterfield, Founder, Flickr.

PART THREE: THIRD PERIOD : THE ELUSIVENESS OF CHANGE AND TIME.

Chapter 11: Magnificent Obsession: How the Relentless Pursuit of Vision Can Change the World (Geoffrey Ballard, Founder, Ballard Power Systems).

Chapter 12: While the World Was Stacking: Convergence — Success and Exploration in the Second period (Leonard Asper, CEO, CanWest Global Communications).

Chapter 13: Moving an Elephant with a Mouse: Changing the Unchangeable (Rob McEwen, Chairman & Founder, Gold Corp).

Chapter 14: Speed Thrills: Growth from Zero to a Billion (Craig Dobbin, Founder, CHC).

Chapter 15: How to Sell Your Company Without Really Trying — And Do It In One Week (Leslie Dan Chairman and Founder, Novopharm).

Chapter 16: Technology Revolution: How the Net Generation Is Changing the World, and Why Businesses Need to Pay Attention (Don Tapscott, Author, Grown Up Digital, Wikinomics).

Chapter 17: What’s Next with Garrett Camp, Founder, StumbleUpon.

PART FOUR: OVERTIME: VALUES, CULTURE AND WHAT YOU STAND FOR.

Chapter 18: Do’h!: Five Lessons Homer Simpson Taught Me about Teamwork (Joel Cohen, Producer, The Simpsons).

Chapter 19: Managing the Perfect Storm: Leadership when the Chips Are Down (Paul Tellier, former CEO, CN Rail and Bombardier).

Chapter 20: The Grandeur of Simplicity: Have Fun, Make Money and Grow (Jim Pattison, CEO, Jim Pattison Group).

Chapter 21: Declaration of Independence: The Value of Values (Terry McBride, CEO, Nettwerk Music Productions).

Chapter 22: Teach Them to Fish: The Critical and Timely Rise of Social Entrepreneurship (Jeff Skoll, First employee and President, eBay).

Chapter 23: Taking a Stand: The Risk of Speaking Out Graydon Carter, Editor in Chief, Vanity Fair.

Chapter 24: What’s next with Craig Kielburger, Founder, Free the Children.

Afterword (Guy Kawasaki).

Index.

About the Authors.