Bullish Thinking: The Advisor's Guide to Surviving and Thriving on Wall StreetISBN: 978-0-470-13770-3
Paperback
208 pages
March 2008
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Preface ix
Acknowledgments xiii
About the Authors xv
Introduction 1
Chapter 1 The Hard Issues on Your Desk 5
Chapter 2 Emotional Issues 11
Chapter 3 Bullish Thinking 27
Chapter 4 Mirror, Mirror on the Wall 49
Chapter 5 Plight of the Wholesaler 61
Chapter 6 Do You Know Your Mindset? 71
Chapter 7 The 10 Investor Styles 81
Chapter 8 Getting What You Want and Need from Others 99
Chapter 9 Family Therapy for Advisors 115
Chapter 10 Gender Challenges on the Street 131
Chapter 11 You Are Not Alone 141
Appendix A Dr. Alden Cass’s Landmark
Research Study 151
Appendix B Bad Medicine for Wall Street 167
Recommended Readings and Resources 179
Index 181
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