Career Distinction: Stand Out by Building Your Brand

Foreword vii

Preface ix

Acknowledgments xv

1. Understand the Future of Work 1

2. Adopt the Career Distinction Mindset 11

3. Brand Yourself for Career Success 23

Step One Extract—Unearth Your Unique Promise of Value

4. Know Yourself to Grow Yourself 33

5. Remember, It’s What They Think That Counts 45

6. Define Your Brand Community 57

7. Tell Your Brand Story 69

Step Two Express—Communicate Your Brand to Your Target Audience

8. Create Your Career-Marketing Tools 81

9. Express Yourself 97

10. Assess Your Online Identity 115

11. Build Your Brand in Bits and Bytes 127

Step Three Exude—Manage Your Brand Environment

12. Be On-Brand in All That You Do 145

13. Get a Visual Identity 155

14. Increase Your Career Karma 171

Summary: Evolve and Resolve 185

Appendix 193

Index 197

About the Authors 207