Optimizing Corporate Portfolio Management: Aligning Investment Proposals with Organizational Strategy

Preface.

Acknowledgement.

Chapter 1. Overview of Corporate Portfolio Management.

Why Is CPM Important?

Framework for CPM Success.

What Should Be Considered an Investment?

Mismanaging Your Corporate Investment: The Seven (and a Half) Deadly Sins.

Chapter 2. Bringing CPM to Your Organization.

Four-Step Roadmap to CPM Success.

Are We There Yet?

Useful Frameworks and Tools: Optimizing Decision Making Within Your Corporate Portfolio.

Chapter 3. Applying CPM to Specific Areas within the Organization.

Information Technology.

Innovation/Research and Development.

Marketing/Advertising and Promotion.

Capital Budgeting/Capital Expenditure.

Sales Force.

Chapter 4. Case Studies.

American Express.

TransUnion.

Hewlett-Packard.

State of Oregon Department of Human Services.

Appendix: Useful Tools, Frameworks, and Practices to Enable CPM.

Personnel Survey: Understanding Current Company Practices and Attitudes Toward CPM.

HP’s Strategic Financial Analysis Curriculum Outline.

Information (Diagrams, Exhibits, and Text) for Building Your CPM Business Case.

Index.