Yours, Mine, and Ours: Creating a Compelling Donor Experience

Preface viii

Introduction xiii

Acknowledgments xxvii

CHAPTER 1 Redefining Boundaries 1

CHAPTER 2 The Need for a New Mind-Set 25

CHAPTER 3 The Tip of the Iceberg 49

CHAPTER 4 Doing What Matters for Customers, Donors, and Volunteers 75

CHAPTER 5 The Mind of the Nonprofit Strategist 97

CHAPTER 6 Five Critical Issues: First, Know Where You Are Going; Second, Know How You Are  Going to Get There 117

CHAPTER 7 Integration and Communication: Issues Three and Four Continued 143

CHAPTER 8 The Fifth Issue: Creating the Cultural Tapestry 167

Afterword 191

Index 193