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Marketing Automation: Practical Steps to More Effective Direct Marketing

ISBN: 978-0-470-12542-7
Hardcover
368 pages
August 2007
List Price: US $39.95
Government Price: US $20.37
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Marketing Automation: Practical Steps to More Effective Direct Marketing (047012542X) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

JEFF LeSUEUR has a BA from Dartmouth College and an MBA from New York University. He has spent the last thirteen years in the advancement of marketing automation applications, as director of database marketing for BMG Direct and in marketing, research, and development for SAS Marketing Automation since joining SAS in 2000. His breadth of product-related experience enables him to understand how marketers can benefit most from marketing automation.

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