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Marketing Automation: Practical Steps to More Effective Direct Marketing

Jeff LeSueur
ISBN: 978-0-470-12542-7
Hardcover
368 pages
September 2007
List Price: US $39.95
Government Price: US $20.37
Enter Quantity:   Buy
Marketing Automation: Practical Steps to More Effective Direct Marketing (047012542X) cover image
Other Available Formats: E-book

JEFF LeSUEUR has a BA from Dartmouth College and an MBA from New York University. He has spent the last thirteen years in the advancement of marketing automation applications, as director of database marketing for BMG Direct and in marketing, research, and development for SAS Marketing Automation since joining SAS in 2000. His breadth of product-related experience enables him to understand how marketers can benefit most from marketing automation.

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