Actionable Web Analytics: Using Data to Make Smart Business DecisionsISBN: 978-0-470-12474-1
Paperback
288 pages
May 2007
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Jason Burby is Chief Analytics and Optimization Officer for
ZAAZ, Inc., a web design and analytics consulting firm. His clients
have included eTrade, Ford, Sony, PayPal/eBay, Washington Mutual,
Reuters, T-Mobile, Levi Strauss, and Microsoft.
Shane Atchison, co-founder and CEO of ZAAZ, Inc., leads its long-term strategic vision of helping companies realize the potential of the Internet and its impact on their business. Among his client list have been Converse, Sony, Ford, Microsoft, and National Geographic.
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