Email Marketing By the Numbers: How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next LevelISBN: 978-0-470-12245-7
Hardcover
304 pages
April 2007
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
|
||||||
Intro By the numbers: what’s it all about?
1. What is marketing's goal?
2. Is email the perfect marketing tool?
3. What's wrong with email?
4. Subscriber engagement: what matters?
5. Building a killer database.
6. Segmenting for relevance.
7. Finding or creating relevant content.
8. The role of email in viral & word of mouth marketing.
9. Analytics that matter.
10. Testing against your goals.
11. Using surveys, forms, & other feedback tools.
12. Triggers, transactions, and integration.
13. Are you a spammer?
Related Titles
Business Technology
Read an Excerpt
.png){kind=small}
Join An E-mail ListLearn about the latest products, events, offers and content. |
