How to Create and Manage a Mutual Fund or Exchange-Traded Fund: A Professional's Guide

Acknowledgments.

About the Author.

Part I. Create and Manage a Mutual Fund.

Chapter 1. Why the World Needs Another Mutual Fund.

Chapter 2. Money, Product Differentiation and Distribution.

Chapter 3. Price and Customer Service.

Chapter 4. Spreading the Word with Promotion and Publicity.

Chapter 5. Building Your Mutual Fund Team.

Chapter 6. The Steps to Start a Mutual Fund.

Part II. Create and Manage an Exchange-Traded Fund.

Chapter 7. ETFs: The Mutual Fund's Next Evolution.

Chapter 8. Building Your Exchange-Traded Fund Team.

Afterword.

Appendix A. What to Expect in Your First Year.

Appendix B. Selling Your Business.

Appendix C.

Appendix D. List of Service Provider Questions.

Notes.

Index.