Building a Successful Home Staging Business: Proven Strategies from the Creator of Home Staging

Acknowledgments ix

Introduction 1

Chapter 1 From the Beginning 7

Chapter 2 Starting Your Home Staging Business 21

Chapter 3 Your Business Plan 35

Chapter 4 Cover Yourself! 45

Chapter 5 Services Provided by Home Stagers 61

Chapter 6 Bids, Fees, and Consultations 75

Chapter 7 Marketing Your Home Staging Business 95

Chapter 8 How to Work with Real Estate Professionals 117

Chapter 9 Lights, Camera, Action! Actual Staging 129

Chapter 10 The Future of Home Staging 155

Appendix A Sample Documents 171

Appendix B Increasing Real Estate Agent Earnings through Staging 201

Appendix C Showing Instructions for Homeowners 205

Appendix D Staging Criteria 207

Appendix E Moving Checklist 215

Appendix F Regional Chapters for the International Association of Home Staging Professionals 219

Index 231