Data Analysis Using SQL and ExcelISBN: 978-0-470-09951-3
Paperback
696 pages
October 2007
This title is out-of-print and not currently available for purchase from this site.
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Acknowledgments.
Introduction.
Chapter 1 A Data Miner Looks at SQL.
Chapter 2 What’s In a Table? Getting Started with Data Exploration.
Chapter 3 How Different Is Different?
Chapter 4 Where Is It All Happening? Location, Location, Location.
Chapter 5 It’s a Matter of Time.
Chapter 6 How Long Will Customers Last? Survival Analysis to Understand Customers and Their Value.
Chapter 7 Factors Affecting Survival: The What and Why of Customer Tenure.
Chapter 8 Customer Purchases and Other Repeated Events.
Chapter 9 What’s in a Shopping Cart? Market Basket Analysis and Association Rules.
Chapter 10 Data Mining Models in SQL.
Chapter 11 The Best-Fit Line: Linear Regression Models.
Chapter 12 Building Customer Signatures for Further Analysis.
Appendix Equivalent Constructs Among Databases.
Index.