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Data Analysis Using SQL and Excel

ISBN: 978-0-470-09951-3
Paperback
696 pages
October 2007
Data Analysis Using SQL and Excel (0470099518) cover image
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Foreword.

Acknowledgments.

Introduction.

Chapter 1 A Data Miner Looks at SQL.

Chapter 2 What’s In a Table? Getting Started with Data Exploration.

Chapter 3 How Different Is Different?

Chapter 4 Where Is It All Happening? Location, Location, Location.

Chapter 5 It’s a Matter of Time.

Chapter 6 How Long Will Customers Last? Survival Analysis to Understand Customers and Their Value.

Chapter 7 Factors Affecting Survival: The What and Why of Customer Tenure.

Chapter 8 Customer Purchases and Other Repeated Events.

Chapter 9 What’s in a Shopping Cart? Market Basket Analysis and Association Rules.

Chapter 10 Data Mining Models in SQL.

Chapter 11 The Best-Fit Line: Linear Regression Models.

Chapter 12 Building Customer Signatures for Further Analysis.

Appendix Equivalent Constructs Among Databases.

Index.

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