Keep Your Donors: The Guide to Better Communications & Stronger RelationshipsISBN: 978-0-470-08039-9
Hardcover
480 pages
November 2007
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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- Features case studies to highlight real-life examples (e.g., integrated fund development/communications plans, effective newsletters and case statements, cultivation strategies, newsy letters, etc.) of real organizations
- Provides a glossary of terms and quotations, resource lists of pertinent books and websites, as well as tools and checklists to help develop strategies, plans and assessments
- Two respected leaders in the profession cover topics including: Setting the context for philanthropy and fund development; Understanding the fundamentals of marketing and communications; Respecting the fundamentals of fund development; The role of communications in fund development; Acquiring clients and nurturing philanthropic relationships; Creating a marketing / communications plan.
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