Beer School: Bottling Success at the Brooklyn Brewery

Preface Steve and Tom Introduce the Brooklyn Brewery.

Acknowledgments.

Chapter 1. Steve Tells How Choosing a Partner Is Like a Second Marriage.
Lesson One: Even a Dog Can Shake Hands.

Chapter 2. Steve Discusses the Importance of Building a Solid Team.
Lesson Two: Is It a Business or a Family Business?

Chapter 3. Tom Talks about Creating the Business Plan: A Money-Raising Tool and More.
Lesson Three: The Business Plan Won’t Be Graded on a Curve.

Chapter 4. Tom Asks, “What’s the True Mission of the Business?”
Lesson Four: Being Flexible If the Mission Statement Becomes “Mission Impossible”.

Chapter 5. Steve Discusses the Keys to Successfully Motivating Employees.
Lesson Five: Feeling Good Is No Substitute for Prudent Controls.

Chapter 6. Tom Tells the Story of Their Dot-Com Revolution: Fishing for Finance and Failing.
Lesson Six: Chasing Money Is Not a Business Strategy.

Chapter 7. Steve Talks about Building a Brewery in Brooklyn.
Lesson Seven: Sometimes You Stand Alone.

Chapter 8. Steve Discusses Publicity: The Press Wants You!
Lesson Eight: A News Release Can Go a Long Way.

Chapter 9. Steve Reveals How the Revolution Kills Its Leaders First.
Lesson Nine: Hiring and Firing.

Chapter 10. Tom Talks about Cashing Out and Reinventing the Business, Again.
Lesson Ten: Only You Will Know When It’s Time to Sell.

Chapter 11. Tom Wants to Know If You Have What It Takes.
Lesson Eleven: There Are No Entrance Exams for Entrepreneurs.

Timeline.

Index.