The New Competitiveness in Design and Construction: 12 Strategies That Will Drive the 21st-Century's Most Successful FirmsISBN: 978-0-470-06560-0
Hardcover
216 pages
May 2008
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Foreword: A reflection on Science and Industry.
Dedication.
Acknowledgments.
Introduction: Shaping the Build Environment.
Executive Overview.
Chapter 1. Vision.
Chapter 2. Values.
Chapter 3. Competitive Focus.
Chapter 4. Category Ownership.
Chapter 5. Persistent Branding.
Chapter 6. Marketing Breakthroughs.
Chapter 7. High-Impact People.
Chapter 8. New Strategic Relationships.
Quoted Industry Leaders.
Index.
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