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In Search of a New Logic for Marketing: Foundations of Contemporary Theory

Christian Gronroos
ISBN: 978-0-470-06129-9
Paperback
240 pages
March 2008, ©2007
List Price: US $60.95
Government Price: US $40.92
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In Search of a New Logic for Marketing: Foundations of Contemporary Theory (0470061294) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

  • World leading author
  • Unique collection of papers giving an alternative logic for marketing
  • Follows the Nordic School tradition

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