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Logos and No Gos: How to Understand and Get the Most from Your Brand IP

Geoff Steward
ISBN: 978-0-470-06037-7
Hardcover
240 pages
December 2006
List Price: US $50.00
Government Price: US $44.80
Enter Quantity:   Buy
Logos and No Gos: How to Understand and Get the Most from Your Brand IP (0470060379) cover image
Other Available Formats: E-book

 â??The book provides a good overview for non-specialists of the practical issues involved in creating and maintaining a brand.â?? (Practical Law For Companies Magazine, March 2007)

 â??...an approachable text which tackles IP from a common sense perspective.â?? (IP review, Spring 2007)

"This superb bookâ?¦provides marketers with invaluable adviceâ?¦it will be a long time before we see a better book on this topic." (The Marketer: Chartered Institute of Marketing magazine , April 2007)

"Geoff Steward...has created an accessible, readable and comprehensive guide to IP..." (Management Today, july 2007)

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