Herd: How to Change Mass Behaviour by Harnessing Our True NatureISBN: 978-0-470-06036-0
Hardcover
368 pages
March 2007
Other Available Formats: Paperback
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Dedication.
Foreword by Russell Davies.
Acknowledgements.
Introduction.
Part One: A ‘We-Species’ with an illusion of ‘I’.
1: The Super-Social Ape.
2: The Illusion of ‘I’.
3: ‘I’ vs. ‘Us’.
Part Two: The Seven Principles of Herd Marketing.
4: Key Principle No. 1: Interaction.
5: Key Principle No. 2: Infl uence.
6: Key Principle No. 3: Us-Talk.
7: Key Principle No. 4: Just Believe.
8: Key Principle No. 5: (Re-)Light the Fire.
9: Key Principle No. 6: Co-Creativity.
10: Key Principle No. 7: Letting Go.
Part Three: Making Sense of the Herd.
11: Conclusions.
Postscript.
And it’s goodnight from him . . . .
Endnotes.
Index.