Applied Data Mining for Business and Industry, 2nd Edition

ISBN: 978-0-470-05887-9

Paperback

264 pages

May 2009

List Price:	US $84.25
Government Price:	US $48.60
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Applied Data Mining for Business and Industry, 2nd Edition (0470058870) cover image

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Other Available Formats: Hardcover

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Provides an introduction to data mining methods and applications, in a consistent statistical framework.
Based upon extensive market research undertaken by the Author the text has been restructured and revised to include 70% new material.
Promises to be THE book for professional looking to implement data mining techniques in their business.
Includes coverage of classical, multivariate and Bayesian statistical methodology.
Uses detailed case studies to illustrate the theory and methodology.
Case studies are taken from a range of industries and applications including viticulture, operational risk, genomics and pay-TV services (Sky).
Written in an accessible style, aimed at an audience with a basic knowledge of statistics.
Discusses the software used in data mining, specifically focusing on SAS
Includes an extensive bibliography and reference section, with suggestions for further reading.