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Scenarios in Marketing: From Vision to Decision

Gill Ringland, Laurie Young, Andrew Curry (Contributions by), David Young (Contributions by), Tim Westall (Contributions by), Merlin Stone (Contributions by), David Haigh (Contributions by), Graham Clark (Contributions by), Don Scultz (Contributions by), Crawford Hollingworth (Contributions by), Lloyd Burnett (Contributions by)
ISBN: 978-0-470-05858-9
E-book
248 pages
Scenarios in Marketing: From Vision to Decision (0470058587) cover image
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