Watch This, Listen Up, Click Here: Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume

ISBN: 978-0-470-05643-1

Hardcover

240 pages

April 2007

List Price:	US $29.95
Government Price:	US $15.27
Enter Quantity: Buy

Watch This, Listen Up, Click Here: Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume (0470056436) cover image

This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

< >

Eperienced author: As CEO of Carat, a $5.5 billion-dollar media-buying company, David Verklin is extremely well connected to major media companies around the world. He is regularly quoted in The New York Times, The Wall Street Journal, USA Today, the Washington Post and the trade press and serves as a media analyst for CNBC, ESPN and MSNBC. The author's company buys billions of Dollars in Ad Space for the World's Largest Advertisers including Proctor and Gamble and Wal-Mart. Verklin in one of hte leading figures in the world of advertising and marketing media.
Explains a basic piece of American life--who pays for the 10 hours of media we each cosume daily, and why. This is the first behind-the-scenes look at America’s trillion-dollar media-buying industry.
The author explains fascinating details such as:
- Why Google’s expected ad revenue for 2006: $9.5 billion is more than media behemoths NBC Universal and Time Warner attract.
- How media is bought (why "Angels in America," about AIDS, ran on cable)
- Why advertisers got less friendly to “Friends”
- Why “American Idol” Corey Clark spilled the beans about his affair with Paula Abdul during Sweeps
- Why NBC is irked by the omnibus Energy Bill
- Why “outdoor” companies pray for traffic jams
No one is more qualified than Verklin to explain how Google and the Web are transforming TV and the world of Advertising in all forms. The author's firm, Carat, is Google's largest Agency customer.