The Construction of Optimal Stated Choice Experiments: Theory and Methods

Preface.

1. Typical Stated Choice Experiments.

2. Factorial Designs.

3. The MNL Model and Comparing Designs.

4. Paired Comparison Designs for Binary Attributes.

5. Larger Choice Set Sizes for Binary Attributes.

6. Designs for Asymmetric Attributes.

7. Various Topics.

8. Practical Techniques For Constructing Choice Experiments.

Bibliography.

Index.