Make Your Business Survive and Thrive!: 100+ Proven Marketing Methods to Help You Beat the Odds and Build a Successful Small or Home-Based Enterprise

Preface.

Acknowledgments.

1. Introduction: Understanding the Challenges of Entrepreneurship.

2. Grow with a Unique Idea: Defining Your Venture.

3. Grow with Effective Organization and the Right Tools: Time Is Money!

4. Grow with Planning: You Need to Know How and Where Your Business I s Growing.

5. Grow with Financing and Money Management.

6. Grow with "A Little Help from Your Friends": The Best People to Help Your Business Succeed.

7. Grow with Innovative and Low-Cost Marketing Methods: Original and Fun Ways to Promote Your Business.

8. Grow through the Media and Your Contacts: Leveraging Positive Press Coverage for Your Business.

9. Grow with Effective Advertising Tactics: Getting the Best Ad for Your Money.

10. Grow with Smart Customer Relationship Management.

11. Grow with the Internet (It's Still the Wild, Wild Web): You Can Survive and Thrive Online.

12. Grow with Spin-Offs and New Product or Service Developments: How Many Ways to Diversify?

13. Grow into the Future: How far and Which Way Do You Want to Go?

14. Ongoing Growth: Additional Practical Tips for maintaining and Sustaining Your Business.

Glossary.

Additional Resources.

About the Author.

About the Foreword Author.

Contributors.

Index.