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Marketing Your Retail Store in the Internet Age

ISBN: 978-0-470-04393-6
Hardcover
256 pages
November 2006
List Price: US $34.95
Government Price: US $17.82
Enter Quantity:   Buy
Marketing Your Retail Store in the Internet Age (0470043938) cover image

BOB NEGEN founded WhizBang! Training after owning an award-winning chain of kite stores for more than two decades. He has spent the last six years teaching other store owners and managers the nuts-and-bolts skills they need to run successful retail businesses. In his work as a speaker, author, and consultant, Bob shares the hard-earned lessons he learned along the way.

SUSAN NEGEN is cofounder of WhizBang! Training, where she takes the best of what she learned as an executive for department store giants Bloomingdale's and Macy's and applies it to the independent retail store.

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