Marketing Your Retail Store in the Internet AgeISBN: 978-0-470-04393-6
Hardcover
256 pages
November 2006
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BOB NEGEN founded WhizBang! Training after owning an
award-winning chain of kite stores for more than two decades. He
has spent the last six years teaching other store owners and
managers the nuts-and-bolts skills they need to run successful
retail businesses. In his work as a speaker, author, and
consultant, Bob shares the hard-earned lessons he learned along the
way.
SUSAN NEGEN is cofounder of WhizBang! Training, where she takes the best of what she learned as an executive for department store giants Bloomingdale's and Macy's and applies it to the independent retail store.