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Scenarios in Marketing: From Vision to Decision

Gill Ringland, Laurie Young, Andrew Curry (Contributions by), David Young (Contributions by), Tim Westall (Contributions by), Merlin Stone (Contributions by), David Haigh (Contributions by), Graham Clark (Contributions by), Don Scultz (Contributions by), Crawford Hollingworth (Contributions by), Lloyd Burnett (Contributions by)
ISBN: 978-0-470-03272-5
Hardcover
248 pages
October 2006
List Price: US $60.00
Government Price: US $30.60
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"The book covers a lot of ground…all those who are interested in moving things on should have a look" (Professional Marketing, Summer 2007)

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