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Textbook
Customer Intelligence: From Data to DialogueISBN: 978-0-470-01858-3
Hardcover
280 pages
January 2006, ©2006
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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"Kelly's elegant,
jargon-free style and compelling arguments make the work read like
a whodunnit..." (Journal of Direct, Data and Digital Marketing
Practice, March 2006)
"...this book is indispensable" (The Marketer, April 2006)
"it should still prove equally inspiring [as his previous book, Data Warehousing]" (Information Age, April 2006)
"...succeeds in crystallising a radical change in marketing...." (Journal of Direct Data & Digital Marketing Practise, June 2006)
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