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Mobile Media and Applications, From Concept to Cash: Successful Service Creation and Launch

Christoffer Andersson, Daniel Freeman, Ian James, Andy Johnston, Staffan Ljung
ISBN: 978-0-470-01747-0
Hardcover
352 pages
January 2006
List Price: US $89.50
Government Price: US $51.80
Enter Quantity:   Buy
Mobile Media and Applications, From Concept to Cash: Successful Service Creation and Launch (0470017473) cover image

  • Explains how media companies can go mobile, how the telecoms, media and IT industries are converging and how even a frog can top the CD singles chart with a ringtone.
  • Built heavily on case studies from real implementations and launches of services such as mobile TV, music and gaming.
  • Describes how many service environments today are failing and highlights best practices to make them efficient and powerful.
  • For the first time ever, the impact of mobile devices and customer behavior for mobile services is analyzed in depth.
  • Offers an accompanying website with additional case studies, articles and links to the best developer forums and resources.

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