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Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions

Laurie Young
ISBN: 978-0-470-01173-7
Hardcover
432 pages
September 2005
List Price: US $75.00
Government Price: US $48.00
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This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

"...for inspiration and insight, read Marketing the Professional Services Firm..." (The Entrepreneur, Vol 33 (9) September 2005)

"...An invaluable read..." (The Marketer (CIM), Feb 06)

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