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Textbook
Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the ProfessionsISBN: 978-0-470-01173-7
Hardcover
432 pages
July 2005, ©2005
 Other Available Formats: E-book
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"...for inspiration and insight, read Marketing the Professional
Services Firm..." (The Entrepreneur, Vol 33 (9) September 2005)
"...An invaluable read..." (The Marketer (CIM), Feb 06)
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