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Beyond the Familiar: Long-Term Growth through Customer Focus and Innovation

Beyond the Familiar: Long-Term Growth through Customer Focus and Innovation (0470976314) cover image

Beyond the Familiar: Long-Term Growth through Customer Focus and Innovation

Patrick Barwise, Sean Meehan
ISBN: 978-0-470-97631-9
Hardcover
184 pages
April 2011, Jossey-Bass
List Price: US $35.00
Government Price: US $22.40
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