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Chasing Youth Culture and Getting it Right: How Your Business Can Profit by Tapping Today's Most Powerful Trendsetters and Tastemakers (1118004051) cover image

Chasing Youth Culture and Getting it Right: How Your Business Can Profit by Tapping Today's Most Powerful Trendsetters and Tastemakers

ISBN: 978-1-118-00405-0
Hardcover
224 pages
April 2011
List Price: US $24.95
Government Price: US $12.72
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Tina Wells is in her fifteenth year as founder and CEO of Buzz Marketing Group, after starting her career writing for New Girl Times magazine at sixteen years old. Buzz Marketing Group, a youth marketing agency that specializes in youth needs, desires, and trends, has grown a network of approximately 10,000 buzzSpotters® (teen consultants). Tina's long list of honors includes Essence 40 Under 40, Billboard's30 Under 30, and Inc. magazine's 30 Under 30.