Rainmaking Conversations: Influence, Persuade, and Sell in Any Situation

Conversations make or break everything in sales. Mastering the art of the sales conversation is essential to becoming a top-performing rainmaker. According to sales consultants Mike Schultz and John E. Doerr, every conversation presents opportunity to find new prospects, win new customers, and increase sales.

In their new book, RAINMAKING CONVERSATIONS: Influence, Persuade, and Sell in Any Situation (ISBN: 9780470922231; Hardcover, March 2011), the authors share their  proven system to uncover and leverage opportunities and achieve maximum revenue results, robust relationships, and deep trust through their RAIN Selling^SM formula.

This book offers a research-based selling approach that helps master the art of the sales conversation—from learning to ask the right questions to setting the agenda for success. Readers will be able to make every client contact count, and build toward developing sustainable sales success.

RAINMAKING CONVERSATIONS revolves around the acronym RAIN, which stands for Rapport, Aspirations and Afflictions, Impact, and New Reality. The RAIN Selling^SM method has successfully empowered companies to create dramatic improvements in sales performance and has helped individuals become top-performing rainmakers. The book also includes free RAIN Selling^SM online learning modules.

Using the RAIN system, readers will learn how to:

• Create conversations with prospects, referral sources, and clients
• Build rapport and trust from the first contact
• Develop winning value propositions that get prospects excited to buy
• Persuade and influence the prospect to choose you
• Speed up the sales cycle
• Craft winning solutions and close the deal

This world-class sales methodology that has helped tens of thousands of people lead powerful sales conversations and achieve breakthrough sales performance.

Best-selling author Jill Konrath, notes, “Today’s crazy-busy prospects won’t waste their time with you unless they get value from every interaction. In Rainmaking Conversations, you’ll learn how to make that a reality.”

RAINMAKING CONVERSATIONS provides a proven system for leading masterful conversations that fill the pipeline, secure new deals, and maximize the potential of any account.