How to Market to People Not Like You: "Know It or Blow It" Rules for Reaching Diverse Customers

Kelly McDonald (Dallas, TX) is president of McDonald Marketing, named one of the top ad agencies in the U.S. by Advertising Age magazine.  Kelly is an expert in multicultural marketing and marketing to consumer values.  She has been featured on CNBC, in BusinessWeek, on CNNMoney.com and on Sirius/XM Radio.  Her company, McDonald Marketing, has twice been named one of the Top Ad Agencies in the United States.Her agency's current and past clients include brands such as Toyota, Sherwin-Williams, Kimberly-Clark, Miller/Coors, Harley-Davidson and Nike.