ROI of Social Media: How to Improve the Return on Your Social Marketing Investment

Social media applied to promoting business is social marketing; using the wealth of low and no cost tools, businesses can now connect to customers, prospects and stakeholders in ways that even 5 years ago was unheard of.

Over the last 20 years Guy R. Powell, based in Atlanta, GA, USA, has worked with businesses around the world in sales & marketing engagements both on the client and consulting side. As part of his current consulting activities he trains, presents and consults with Global 500 businesses to uncover the ROI of their marketing and social media programs and to hone in on those programs that work best for least cost. 

Steven W. Groves, based out of Phoenix, Arizona, USA is a social media and marketing  consultant that the best in the industry go to when they have questions about the tactics, tools and strategy of social media.  From the early days of social and web-based communities Steven has been at the forefront in using and deploying social technology.  He has provided consulting and social development services for global brands and individuals that have come to count on the social web to connect with their audience.

Jerry Dimos, based in Singapore, brings his experience of over 15 years of management consulting experience centered on Strategy, Growth and Performance Improvement projects for Fortune 500 companies. Jerry leads his firms marketing and growth strategy practice in Asia, using The Momentum Effect© to help companies achieve exceptional growth. He has lead strategic growth organisational improvement, corporate development and system implementation projects within the financial services, consumer products and energy sectors. Jerry has brought his practical experience to the book project and helped to road-test the theory.