Brand Atlas: Branding Intelligence Made Visible
Brand Atlas: Branding Intelligence Made VisibleISBN: 978-0-470-43342-3
Hardcover
144 pages
March 2011
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Alina Wheeler is a branding consultant and author of
Designing Brand Identity (Wiley), the bestselling global resource
for businesses and nonprofits. Her business is managing perception;
her service is strategic imagination and her passion is brand. She
was advisory council member for The Dictionary of Brand, edited by
Marty Neumeier, along with Seth Godin, Al Ries, and Tom Kelley.
Joel Katz is an information designer and a global authority on the visualization of complex information. He lectures internationally and is a Fellow of the American Academy in Rome (2003). A graduate of Yale College and the Yale School of Art in graphic design, he teaches information design at The University of the Arts and Philadelphia University.