During Bob Herbold’s seven years as executive vice president and chief operating officer at Microsoft, the corporation saw a four-fold increase in revenue and a seven-fold increase in profits. He spent twenty-six years at Proctor & Gamble where he held several executive positions. His two other books on leadership, Fiefdom Syndrome (Doubleday Business, 2004) and Seduced by Success (McGraw-Hill, 2007) have been endorsed by Bill Gates, Michael Dell and Pepsi’s CEO, Indra Nooyi.