Rick Cesari (Seattle, WA) is a direct response specialist who has produced successful TV marketing campaigns for brands including the George Foreman Grill, Sonicare toothbrush, Oxiclean, Rug Doctor, Hunter Fan, and Momentus golf. A DRTV pioneer, Rick was the first to use an infomercial to build a national brand name: The Juiceman Juicer, in the early nineties.  In 1993, Rick founded Cesari Direct to help companies apply the innovative marketing model he had created. Out of the gate, one of Rick’s first clients, the Sonicare Toothbrush, hit a homerun using his “building brands using DRTV” approach. As a result of Cesari’s campaign, sales went through the roof, and Sonicare’s maker, Optiva Corp, was named #1 on the Inc. 500 list of fastest growing companies in 1997. Cesari Direct continues to launch products and build national brands for start-up companies and Fortune 500 clients alike, and has matured into a turnkey DRTV agency, providing production, media buying, interactive, and campaign management services.

Ron Lynch serves as Creative Director and is a Partner at Cesari Direct.  His ability to drive consumer behavior through television advertising has gained him a national reputation within the direct marketing industry and has generated more than $1B in consumer product goods sales. Ron is best known for his work building the early stage businesses of: Walk Fit, BackJoy, and Smartware, as well as his work for corporate DRTV clients: DuPont, J&J, Valvoline, and Hunter Fan. The Seattle native did his undergrad work at University of Washington.  He oversees all aspects of Cesari Direct’s direct response television writing, creative development and production