Jay Baer (Bloomington, IN) is a world renowned social media strategy consultant. His blog, convinceandconvert.com, is consistently ranked among the top business blogs, and he speaks to tens of thousands of marketers annually at industry conferences and conventions. He is a senior advisor to ExactTarget, one of the world's largest SaaS companies. A digital marketing pioneer, Baer has founded five online companies since 1994 and since then has worked with over 700 brands.

Amber Naslund (Chicago, IL) is the Vice President of Social Strategy for Radian6, a social media listening and engagement platform. Amber writes an award-winning blog at BrassTackThinking.com, and frequently speaks on the topics of social media, communication, and community strategy for business.