Paul Cherry (Wilmington, DE) is Managing Partner and Founder of Performance Based Results, an international sales and leadership training organization. With 20 years experience in organizational development and performance improvement strategies, Cherry has coached over 1,200 companies including Blue Cross, Shell Oil, Wells Fargo, Hilton, Johnson & Johnson, Harley Davidson, Herr Foods, and the SPCA, as well as more than 400,000 individuals. On average, his clients report a 20:1 return on investment by putting his strategies into action. Cherry is the author of Questions That Sell and has written articles for leading publications such as Investor's Business Daily and Selling Power.  He is also a guest instructor at the Iacocca Institute at Lehigh University and the University of Phoenix.  Follow Paul on Twitter @PaulCherryPBR

Patrick Connor (Wilmington, DE), as Managing Partner at Performance Based Results, is responsible for the development, delivery and reinforcement of training. With over 25 years of experience in sales and executive leadership, Connor has trained over 500,000 individuals and clients including corporate executives, government employees, academics, and Olympic coaches and has conducted programs for the manufacturing, transportation, banking, pharmaceuticals, and healthcare industries.