ANN RHOADES is president of People Ink, which helps companies build values-based corporate cultures, using the Values Blueprint principles.  Rhoades has been practicing values-based leadership for over twenty-five years.  She was one of the five founding executives of JetBlue Airways; Chief People Officer for Southwest Airlines; and Executive Vice President of Team Services at Doubletree and Promus Hotel Corporations.  She serves on the JetBlue Board of Directors, as well as on the boards of P.F. Chang’s China Bistro, HireVue, Inc., Anderson School of Business at the University of New Mexico, ACCION New Mexico, and is board chair of Safer New Mexico Now.  She received an MBA in management from the University of New Mexico, and lives in Albuquerque, New Mexico