Selling to the Government
Selling to the Government: What It Takes to Compete and Win in the World's Largest MarketISBN: 978-0-470-88133-0
Hardcover
256 pages
December 2010
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Mark Amtower (Highland, MD) is the founder and owner of The Amtower Company, which is among the most established advisory firms in the B2G space. He is also a legitimate government market master.
Over the past 26 years he has advised hundreds of companies (including Apple, Dell, CDW, Northrop Grumman, General Dynamics and many small firms) on all aspects of marketing and selling to the government. He is a frequent contributor to national business publications, having written over one hundred articles for BtoB, Catalog Age, Catalog Success, DMA Bottom Line, DM News, Entrepreneur, Federal Computer Week, and numerous others. He also has a popular monthly column at WashingtonTechnology.com, the online component of the most influential magazine for Federal contractors, and a blog titled "Selling to the Government: Amtower on B2G" at http://blog.federaldirect.net.
Mark has also been profiled in Federal Computer Week and Entrepreneur Magazine and was named to the Top 100 BtoB Marketers by BtoB Magazine in 2008.