Debunkery: Learn It, Do It, and Profit from It -- Seeing Through Wall Street's Money-Killing Myths

Ken Fisher is best known for his “Portfolio Strategy” column in Forbes magazine, where over 26 years of high-profile calls make him the fourth-longest-running columnist in Forbes’ history.  He is the founder, chairman, and CEO of Fisher Investments, an independent global money management firm managing over $37 billion (as of 9/30/2010). Fisher is ranked #252 on the 2010 Forbes 400 list of richest Americans. In 2010, Investment Advisor magazine named him one of the 30 past years’ 30 most influential industry individuals. He has written six prior books, including New York Times and Wall Street Journal bestsellers: The Only Three Questions That Count, The Ten Roads to Riches, and How to Smell a Rat. For more visit http://www.ken-fisher-investments.com

Lara Hoffmans is a manager and senior editor at Fisher Investments and co-authored The Only Three Questions That Count, The Ten Roads to Riches, and How to Smell a Rat. She graduated from the University of Notre Dame.