Your Creative Brain: Seven Steps to Maximize Imagination, Productivity, and Innovation in Your Life

Your Creative Brain

Frames creativity as a set of neurological pathways anyone can learn to activate

Most experts agree that challenges and dangers, as well as the opportunities, of the accelerated change climate of the 21st century will help you.....

• Boost your self-esteem
• Become successful and happy
• Find a mate
• Reinvent your professional life
• Increase your earning capacity
• Manage your time and resources
• Engage your kids
• Sharpen your mind and memory
• Ward off mental decline
• Bring your artistic ideas to fruition
• Improve your mental health
• Improve your physical health
• Improve you mental health

Creativity was once thought to be a trait some people possess and others don’t, but Harvard psychologist and researcher Shelley Carson insists otherwise: “Creativity is have creative potential. The trick is learning to tap into it.”  Combining scientific findings from brain imaging studies, brain injury cases, neuropsychological investigations and interviews with hundreds of creative achievers, Dr. Carson has discovered what differentiates those who “wow” others with their creative breadth from those who demonstrate “average” creativity.  It is in the way we access and apply our innate creative functions– highly creative people use specific “brain activation patterns.”

She has developed the “CREATES brainsets model,” a set of seven brain states involved in creative thought. And with fun quizzes, exercises, and problem-sets she helps readers identify their own creative strengths, or “mental comfort zones,” and learn how to move out of them in order to strengthen lesser used creative capacities. A “token economy system” provides incentive, encouraging the reader’s progress by awarding more tokens for working in brainsets than in comfortable ones.

Enhancing your creativity can positively affect how you think, approach problems and perceive the world—whether you are at home or in the workplace.  The benefits? More happiness, more good health, more productivity, more innovation…more OPTIONS!