CSR Strategies: Corporate Social Responsibility for a Competitive Edge in Emerging Markets

Sri Urip is a former CEO of PT Unilever Indonesia. During her 30 years of service with Unilever, Sri Urip combined the CSR principles of continuous community building and development with creative marketing for market expansion, resulting in the sustainability of Unilever's dominance in these markets up to the present day. Sri Urip is also a former Independent Commissioner of PT Multi Bintang Indonesia Tbk (a member of the Heineken Group, 1999-2007), PT Sepatu Bata Tbk (a member of Bata International 1999-2010) and PT Dynaplast Tbk (2000-2007). She is currently Independent Commissioner of PT Bank CIMB Niaga Tbk. As a seasoned CSR practitioner with long practical experience, Sri Urip is one of the most sought-after speakers on Corporate Social Responsibility for various forums in Indonesia.