Jim Kukral is the author of Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue (Wiley, 2010, ISBN: 978-0-470-59927-3, $24.95, www.attentionthebook.com). For over 15 years, Jim has helped small businesses and large companies like FedEx, Sherwin-Williams, Ernst & Young, and Progressive Auto Insurance understand how to find success on the Web. Jim is also a professional speaker, blogger, and Web business consultant. Jim teaches thousands of students around the globe as an adjunct professor for The University of San Francisco’s Internet Marketing Program. He has been quoted or featured in some way in online and offline print publications such as Forbes, Brandweek, Entrepreneur, The Wall Street Journal, The New York Times, BusinessWeek, Inc., Small Business Trends, FeedFront, Revenue Today, Marketing Sherpa, and Duct Tape Marketing Network.