The Buying Brain: Secrets for Selling to the Subconscious Mind

Prior to founding NeuroFocus, Dr. Pradeep was the founder and managing partner of Meridian Consulting, LLC, a privately held California company specializing in governance consulting, and customizing and applying GE best practices to multiple industry sectors. He also founded BoardVantage, a company providing web-based corporate governance platforms for corporate boards of directors. A highly praised and sought-after keynote speaker at numerous conferences worldwide, Dr. Pradeep holds a PhD in Engineering from the University of California at Berkeley. He was singled out to receive the Great Mind award, the highest individual honor bestowed by the Advertising Research Foundation, and he was named 2010 “Person of the Year” by the inaugural USA India Business Summit.