A social psychologist and marketer, Jennifer Aaker is the General Atlantic Professor of Marketing at Stanford University’s Graduate School of Business.  Her research spans time, money and happiness, and how small acts create significant change—fueled by social media.  She is widely published in the leading scholarly journals in psychology and marketing, and her work has been featured in a variety of media including The Economist, The New York Times, Wall Street Journal, Washington Post, BusinessWeek, Forbes, CBS MoneyWatch, NPR, Science, Inc., and Cosmopolitan.

Andy Smith is a principal of Vonavona Ventures, where he advises a variety of companies on marketing, customer strategy, and operations. Over the past twenty years, he has served as an executive leading teams at Dolby Labs, BIGWORDS, LiquidWit, Intel, Analysis Group, Polaroid, Integral Inc., and PriceWaterhouseCoopers.  As a guest lecturer at Stanford’s Graduate School of Business, Andy speaks on social technology, engineering virality, and brand building, with a focus on applying technology to address real problems.